Disclosure

Ranking & advertising

What money can buy on Pawperator, and what it can't.

Last updated 16 September 2026

The short version: payment can buy visibility. Payment cannot buy a Raw Score, a review, or a position in organic results. Anything paid for is labelled Sponsored where you see it.

How we make money

Revenue source	What it affects	What it never affects
Supplier Pro subscription	Profile features: more photos, product listings, direct enquiry form, analytics.	Raw Score. Organic ranking position. Review visibility.
Featured placement	A labelled Sponsored slot, visually separated from organic results.	Raw Score. Position within organic results.
Affiliate links (pet insurance, gear)	We earn a commission if you buy after clicking. Marked at the link.	Which suppliers we list or how they're scored.
Services commission	A percentage of bookings made through the platform.	Raw Score. Search ordering.
Event ticketing	A fee on tickets sold through Pawperator.	Anything in the supplier directory.

How sponsored placement is labelled

Every paid slot carries the word Sponsored in text, on the item itself — not in a footnote, not on hover, not as a coloured border you'd have to know the meaning of.
Sponsored items sit in a visually distinct block, separated from organic results.
A sponsored item still shows its real Raw Score. Paying does not hide a poor one.
We cap sponsored slots so paid results never dominate a page.

How organic ranking actually works

Organic results are ordered by relevance to your search — location, species, what you searched for — and by Raw Score. Nothing else. There is no hidden input, no pay-to-rank tier, and no manual thumb on the scale for anyone, including the supplier we own.

Reviews

We don't write reviews, buy reviews, or accept payment to post or remove one.
We don't remove a review because a supplier dislikes it. We remove reviews that break our content rules — abuse, spam, off-topic, or clearly fake — and we apply those rules the same way to every listing.
Anyone connected to a business reviewing that business is labelled as connected, on the review itself.
Suppliers can respond publicly to any review. They cannot make it disappear.

What we'd refuse

We won't sell a higher Raw Score, sell removal of a competitor, sell a review, or sell silence about a recall. If you're a supplier and you'd like to ask anyway, the answer is in this paragraph.

Tell us if we've got it wrong

If a sponsored item isn't labelled, or a ranking looks like it was bought, write to hello.pawperator@gmail.com with "Ranking" in the subject. We'll look and we'll tell you what we find.